How SEO Works

maxr October 29, 2025

1. Keyword & Market Research

Before optimisation begins, you must understand what your potential clients are searching for.

• Identify target keywords: For example “digital marketing services Chennai”, “SEO company Tamil Nadu”, “SMO social media services India”.
• Understand search intent: Are they looking for information, a service, a quote?
• Analyse competition: Which businesses rank for those keywords now? What do their websites look like?

2. On-site / On-page SEO

This refers to optimising the pages on your website so search engines can understand and rank them. Components include:

• URL structure, page titles, headings (H1/H2/H3)
• Keyword usage: include target keywords naturally in title, meta description, headings, and body content
• Quality content: pages should be valuable and relevant
• Internal linking: linking between pages of your site to improve navigation and indexation
• User experience: website loads fast, is mobile-friendly, has clear calls-to-action

3. Technical SEO

Technical optimisation ensures search engines can crawl, index and rank your site properly. Key items:

• Site architecture & structure: how your pages are organised. MaxR notes they analyse your website’s structure and internal architecture. maxr.io
• Page speed / performance
• Mobile responsiveness
• Structured data/schema markup
• SSL/HTTPS security
• Fix broken links, redirects, canonical tags, sitemap & robots.txt

4. Content & Media Promotion

Content is the backbone of modern SEO. Creating high‐quality, relevant content helps you rank and attract users. MaxR mentions “Infographics Content” and “Media Promotion” as part of their offering. maxr.io
Your content strategy might include:

• Blog posts that answer common questions of your audience
• Case studies showing your digital marketing work
• Infographics, videos, downloadable guides
• Guest posts / media mentions to build authority and backlinks

5. Link Building & Off-site SEO

Links from other websites to yours act as “votes” of credibility. High-quality backlinks help improve ranking.

• Audit your existing backlinks (MaxR lists “link audits & reviewing backlink profiles”) maxr.io
• Earn links via outreach, guest posting, high-quality content that others share
• Avoid spammy links or link-schemes (can lead to penalty)

6. Monitoring, Reporting & Analytics

SEO is not a one-time job; you need to track, adjust and improve continuously. MaxR emphasises “Reporting & Analysis” — monthly reports on visibility, analytics, conversions & revenue. maxr.io
Track key metrics like:

• Organic traffic
• Keyword rankings
• Bounce rate and engagement
• Leads generated from SEO traffic
• Conversion rate from visitors to enquiries